Angi, HomeAdvisor, Thumbtack: What a Lead Really Costs You
Lead sites charge you per lead, but the real cost is per job you actually win. How to figure your true cost, what the FTC found about HomeAdvisor, and what to do…
Articles for the trades
Invoices and Bookkeeping With AI Help
The paperwork at the end of the day is where small shops lose money. How AI can help a tradesman send invoices the same day, sort receipts and chase late payments.
Your Job Photos, Filed and Captioned by AI
Every tradesman has thousands of job photos and can't find any of them. How AI can sort, caption and put your photos to work in quotes, reports and reviews.
AI for Remodelers and Basement Finishers
Remodels are long jobs with lots of decisions and lots of chances for misunderstandings. Seven ways AI helps a remodeler with scopes, change orders, selections and weekly updates.
AI for House Cleaners
A cleaning business runs on recurring clients and a tight schedule. Seven ways a house cleaner can use AI to book, remind, quote and keep clients coming back.
AI for Flooring Installers
Flooring jobs are won on fast, clear quotes and lost on surprises. Seven ways a flooring installer can put AI to work this week, from square footage to subfloor talk.
AI Is a Terrible Master but a Great Servant
The Fixer School motto, explained. Where AI earns its keep in a one-man trade business, where it gets you in trouble, and how to stay the boss.
Tracked Phone Numbers: Who's Really Answering
The number on a 'local' contractor website might ring a call center, an AI screener, or whoever bought the lead this week. How tracked numbers work, the tells, and how a contractor…
Getting More Reviews With AI (Without Being Pushy)
Reviews are what Google and AI chatbots read when a homeowner asks who to call. How to ask after every job, what AI can draft for you, and the rules you can't…
AI for Concrete and Masonry
Concrete and masonry jobs live and die on the estimate and the weather. How AI helps with yardage math, cold-weather planning, plain-English proposals and follow-up.
AI for Landscapers and Lawn Care
Lawn and landscape work is all routes, weather and seasonal upsells. How AI helps with rain-day texts, fall cleanup and snow contracts, estimates, and crew instructions.
AI for Painters
Painters lose jobs to slow estimates and no follow-up. Seven ways AI can help a painting contractor quote faster, explain the prep, and keep the schedule full.